I attended the beta launch of the new product from Garlik, QDOS on Wednesday in London. The QDOS product recognizes your online presence - the information about you that is held online, in various databases that are accessible via the world wide web.
If someone stole my identity what do they actually take? Technically they have taken absolutely nothing. So what's all the big fuss about?
I have been getting into the swing of publishing my identity online, even signing up for Openhuman.org, but this week something came up where even I need to draw the line...23andme offers 'the first personal genome service'.
Dave Winer's illuminating comment in his posting When the Time is Right - "Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information." begs a whole series of questions:
Every site you surf, every click you make is being recorded - the details of your online activities are captured in detail by a range of organizations. Most people remain unaware of what is being tracked and the potential risks to their privacy.
Dear data-hungry marketers,
I can see how starved you are of information about me. You mine my customer-loyalty data, capture my search terms, yearn after my click data. You would be slavering over my bank and credit-card transactions and fighting over my purchasing history. I'm not quite sure what to lengths you'd go to get your hands on my anticipated wants and needs.
November 2007
I worry about revealing about myself online. I care who gets to see my profile. It matters to me what they do with that information. Should I care or is it too late to worry about my privacy?
Life today, demands being on the web - for work, for school and for socializing and personal relationships. An increasing number of web and mobile applications make it easy for you to post more information about yourself online dangerously easy.
I have been trying to cultivate an online version of myself with details accurate and up to date. Listed here are some of the places where my information can be accessed. As I examine each of these places, I notice that I held back on certain information such as my correct birthdate and actual mailing address, but I am still giving away a lot. The question is "am I giving away too much?"
Just in case I wasn't, I have gone further and published even more information about me here
I have had to include this posting to get my blog and Technorati talking to each other: Technorati Profile. Just ignore this posting if you want, but you could also add it to your Technorati Faves.
I also need to add a link to MyBlogLog
A platform for managing such personal portals could be implemented by organizations who already maintain personal information such as banking transactions, insurance claims or medical histories. This would provide a powerful environment in which personal information may be managed securely to the advantage of all concerned. However, it is appreciated that in order for effective deployment to occur, it is necessary to establish design principles and rules for operation. The design principles will translate into the principles of personal information management; these being a set of principles that apply differently to all customers of the personal portals system.
October 9th 2007
